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For one thing, less dead trees! And unless you have lost a relative to a hostile tree (you know how they are) and want to see all trees pay, that’s a good thing. But really, its about targeting and making ads work better for our audience. We’v all seen compelling and engaging print campaigns, but without exception they pale when compared with more...
Read more here about how Adobe and Intel are working together to optimize a new processor for Flash content on Blue-ray players, cable boxes, digital TVs, and other gizmos with screens.
What this means? All of us in digital content delivery should begin to think about the possibilities of Flash capabilities on TV, and/or whatever TV looks like next year.
I am ready for interactive TV and Flash will be a great way to make it happen. Avatar’s large and growing team of A-list Flash designers and developers will be ready to take advantage of this new platform as it comes together.
“The Open Screen Project is striving to remove barriers for developers and designers as they look to publish content and applications across desktops and devices” said David Wadhwani, general manager and vice president, Platform Business Unit at Adobe.
Standard or Rich?
The average click through rate (CTR) for a standard banner ad = 0.11%, while rich ads produce a CTR ranging from 0.18% - 6.15%, with an overall average of 2.20%
The Expandable Banner ad (in the Rich Media section) performed the best all around. The lower CTR score may be attributed to users finding the content they are looking for in the ad itself (e.g., video), which can also explain why the Expandable Banner scored very high in the “50% played rate” and “fully played rate” categories (71%, 60% respectively).
In-ad games yielded the highest CTR (6.15%) and also had a remarkably high Start Rate (93%). The rising popularity of in- ad games has been a hot trend as adoption rates for the technologies used to develop the games/ads have been on the rise. For example, Flash 9 currently has a penetration rate of 97.3% in the U.S. and Canada, with Japan and Europe showing comparable rates, 98% and 96.5%, respectively*. While a lower Interaction Rate could be the result of users clicking through to begin interacting with the game itself, we believe that as adoption rates for new technologies continue to rise and as more features and functionalities become available to developers to push the envelope with in-ad games, the popularity and metrics in this segment will continue to grow steadily.
Source: EyeBlaster more...
AvatarLabs created the Master Hunter Game for Warner Bros Intl.
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-DigitalContentProducer
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