We've launched - let's party! This July 4th weekend, Rhythm Racer 2 is giving away a FREE iPad!

Rhythm Racer 2 HD is in the TOP TEN free iPad apps on iTunes today in TEN countries (number 7 in US)! We want to keep the thunder rolling and say thanks to current and new fans by giving something back.


Download the free game and sign up for our newsletter to be entered for a chance to win.

Click to download Rhythm Racer 2 for iPhone and iPod Touch: http://itunes.com/apps/rhythmracer2

Click to download Rhythm Racer 2 HD for iPad: http://itunes.com/apps/rhythmracer2hd

Or enter by signing up for the Rhythm Racer newsletter here: http://iphone.avatarlabs.com/rhythmracer2/subscription

Why is Rhythm Racer 2 HD in the top ten? It's FUN!!

Rhythm Racer 2! MORE MUSIC. MORE LEVELS. STILL FREE!

Research group Gartner expects the mobile advertising market to expand by 78 percent to $1.6 billion in 2010. The iAd mobile advertising platform was announced as part of iPhone 4.0 just a few days after the release of the iPad. Apple's new platform eschews Flash for HTML 5. This Tech Crunch post from Brightcove founder Jeremy Allaire sheds light on the past and future of Flash, HTML5, video, and rich media on the web and mobile platforms. AvatarLabs is ready to bring more fun and engaging experiences to the growing legions of Apple mobile device users.

Expectations were exceeded and stores sold out as 450,000 iPads were sold during its first week in the marketplace.  As of April 9, users downloaded 600,000 digital books and 3.5 million applications for the device.   There are 3,500 native  apps available for the iPad with hundreds more coming online daily.  A large number of iPhone apps also run on the iPad, many of which will be updated to take advantage of the higher resolution screen.  AvatarLabs is ready to help our clients take advantage of this new device that promises to enhance the ability of consumers and movie fans to connect with brands in unprecedented ways.  We have mulitple iPad apps in the pipeline already and look forward to the exciting challenges and opportunities that lay ahead.  Feel free to stop by our office if you'd like to play with one of these new toys!

AvatarLabs has several iPad apps in development, and we're excited to bring this amazing new opportunity to our clients.  In addition to developing apps for the iPhone and iPod Touch, we are concepting and developing new apps that take advantage of the iPad's unique, larger format.  The iPad also promises to be a powerful platform for mobile rich media advertising, as it can accommodate a Brightcove video player and "iFlash" ad units.  The iAd mobile platform being unveiled on April 7 will be huge news, and AvatarLabs will be keeping close watch on all developments.  We are dedicated to helping our clients profit from all things iPad.  Stay tuned!

Have you ever wondered what sort of concoction you would get if you put a hamburger, broccoli, ice cream and bananas into a blender? Sony Home Entertainment reached out to AvatarLabs for help with promoting the DVD release of the animated boxoffice hit Cloudy With A Chance Of Meatballs.  We worked together to create the fun and sticky Cloudy Shake app that appeals to kids of all ages.  In addition to blending food items and tilting the phone to "drink" the concoction, fans will enjoy navigating the interactive map and discovering clips from the film.  Fun and educational food facts from the "Health Police" are featured as well. Get the app for you iPhone or iPod Touch here, and own the DVD starting January 5!

Susan Lambert shares insights gleaned from AvatarLabs' experience with the development process and the iTunes App Store over the last year.  Read her article at Gamasutra.com. Additional insight on the iPhone approval process can be found in this story from Business Week that features in interview with SVP of Apple Phil Schiller.

Gizmodo covers a TriCorder-like prototype created by a Nasa scientist here.  "The low-cost, low-power system can detect minimal concentrations of ammonia, chlorine gas, and methane, showing the values in an iPhone application. It can automatically communicate the results with other cellphones or the Enterprise's computer using Wi-Fi or 3G".  Cool stuff! We are big Star Trek fans and were thrilled to win multiple DMACS, Davey and W3 awards for our work on the campaign for Paramount's blockbuster (the DVD is on sale today.)  One of the highlights of the campaign is a rich media unit that features a 360-degree recreation of the Enterprise’s bridge built using Action Script 3 and Papervision.  The unit features standard EPK features plus several Easter eggs: the ability to put the ship into warp drive by clicking on one of the consoles underneath the main view screen, and turn on red alert by clicking on the button panel on the right side of the captain’s chair.  Explore the bridge here!