For one thing, less dead trees! And unless you have lost a relative to a hostile tree (you know how they are) and want to see all trees pay, that’s a good thing. But really, its about targeting and making ads work better for our audience. We’v all seen compelling and engaging print campaigns, but without exception they pale when compared with more...

A TechCrunch article today discusses the results of a study that indicates in-game advertising is more effective than TV. The source of the study is a little dubious, but the trend seems legitimate. Other projectiions have spending on in-game advertising more than doubling in the next year.