The Starcom report discussed in this article seems to encourage thinking about mobile a bit differently and integrating easy ways to connect with other campaign elements via a mobile device. “Almost two-thirds of mobile content consumers use their handheld devices to act on advertising in other media like out-of-home ads and digital videos, especially while on the go, according to new research from Starcom USA.” more...

We aren’t partying like it’s 1999, but we are seeing a shift. From this article “Online ad pricing is turning the corner, possibly leaving the worst days behind us…”

No mobile page?! Next.

The iPhone is raising the bar and making it much easier to access the web, but it’s still frustrating unless someone has made the effort to improve the mobile experience on the back end. Brands who embrace this will likely have an edge over competition and gain access to desirable demographics who use the mobile web even though it’s still nascent. more...