Prime Time Less Prime, People Online All The Time

Slippage continues in TV land, while online continues to grow opportunities: "... unlike television consumption, which mostly happens during hours of 8 pm to 11 pm, people across all demographics are watching online videos consistently throughout the day and night, with the exception of dinnertime... this fundamental shift in consumer behavior opens up opportunities... [to] leverage online video to reach target audiences more often than just once a week." Read the full report here.

Facebook 3.0 For iPhone Best App Yet?

Everyone is talking about the strength of Facebook's new mobile offering. There's even some talk of it being a Twittter killer! We're looking forward to using it and figuring out cool ways to integrate the functionality into the right campaign. Read more at Tech Crunch here, or MediaPost here.

AvatarLabs Launches An Essential Mobile App For Those Who Poo

With barely enough time to “flush away” the afterglow of the national success of runpee, which advises moviegoers when to “make a potty break” during the boring moments within a feature film, mobile device users everywhere can next turn to AvatarLabs, the company that has just launched the “Poo Log,” an unprecedented, gastrointestinal tracker for mobile users everywhere, combining a timer with a helpful log that allows anyone to find out what’s going on “down there” with any user. more...

Creative Digital Agencies Apply Creativity To Technical Challenges

Laurie Sullivan’s Mediapost article discusses how AvatarLabs recently had the opportunity to push the technical/creative envelope working with Warner Brothers on the international campaign for Harry Potter and The Half Blood Prince. more...