Prime Time Less Prime, People Online All The Time
Slippage continues in TV land, while online continues to grow opportunities: "... unlike television consumption, which mostly happens during hours of 8 pm to 11 pm, people across all demographics are watching online videos consistently throughout the day and night, with the exception of dinnertime... this fundamental shift in consumer behavior opens up opportunities... [to] leverage online video to reach target audiences more often than just once a week." Read the full report here.
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