Research group Gartner expects the mobile advertising market to expand by 78 percent to $1.6 billion in 2010. The iAd mobile advertising platform was announced as part of iPhone 4.0 just a few days after the release of the iPad. Apple's new platform eschews Flash for HTML 5. This Tech Crunch post from Brightcove founder Jeremy Allaire sheds light on the past and future of Flash, HTML5, video, and rich media on the web and mobile platforms. AvatarLabs is ready to bring more fun and engaging experiences to the growing legions of Apple mobile device users.

Expectations were exceeded and stores sold out as 450,000 iPads were sold during its first week in the marketplace.  As of April 9, users downloaded 600,000 digital books and 3.5 million applications for the device.   There are 3,500 native  apps available for the iPad with hundreds more coming online daily.  A large number of iPhone apps also run on the iPad, many of which will be updated to take advantage of the higher resolution screen.  AvatarLabs is ready to help our clients take advantage of this new device that promises to enhance the ability of consumers and movie fans to connect with brands in unprecedented ways.  We have mulitple iPad apps in the pipeline already and look forward to the exciting challenges and opportunities that lay ahead.  Feel free to stop by our office if you'd like to play with one of these new toys!