Laurie Sullivan’s Mediapost article discusses how AvatarLabs recently had the opportunity to push the technical/creative envelope working with Warner Brothers on the international campaign for Harry Potter and The Half Blood Prince. “Despite the need to tweak creative pieces at the last minute in 60 markets, and not knowing the countries, size or specs where and when the ads will run, global campaigns similar to “Harry Potter and the Half-Blood Prince” provide an example of how agencies and brands can tap technology to make it work.”